While music videos have lost some of their popularity since the downfall of MTV, many of the past video clips and even some new ones have reached very iconic levels. Some video clips have become so iconic that they have permeated popular culture and are instantly recognizable. Others are iconic for their messages or reactions to them, so let’s check out a few of those music videos.
1. Thriller by Michael Jackson
The red leather jacket in this video alone will make this video clip scroll in its entirety in your head. This iconic Halloween and horror-themed video are one of the many very iconic music videos from the King of Pop at the peak of his career. While the gang dance-off in Bad and the prohibition-era mafia theme of Smooth Criminal are also iconic Thriller has been parodied and depicted in the Simpsons, South Park, and many films as well. With a voice-over by horror icon Vincent Price, Thriller is not only a love letter to classic horror films like the Wolfman and zombie films but also an iconic depiction of these monsters and concepts for the generations of this era.
2. The Saints Are Coming by Green Day and U2
This video clip is not as iconic visually as the last one, but it is most iconic for its messaging. The song and the video clip reinvent reality and present a world where instead of sending the US army to the middle east, the Bush government sent the troops to Louisiana to help with the flood damage and human tragedy caused by hurricane Katherina. Not only is it an iconic video for its charity effort to gather funds for the victims of the hurricane, but it is also a great example of using music to call out people in power for their inaction.
3. Montero by Lil Nas X
Lil Nas X’s song and video are a beautifully artistic rendition of self-acceptance of your gay identity in the face of a bigoted culture, especially in the US. It is meant to provoke through its highly erotic imagery and its depiction of heaven and the devil. Lil Nas X has followed up with clips like Industry Baby which further emphasized and depicted Lil Nas X’s lifestyle and proudly displayed his identity. While it is not the first video to do this, it is iconic because it is one of the first and strongest depictions of it in a rap video by a black artist.
4. Toxic by Britney Spears
As the queen of pop is finally free from her conservatorship it is a good clip to underline. Toxic is extremely iconic in the early 2000s popular culture. Both when it comes to music, clothing styles, and even technology. It is also one of the biggest songs of that era that made Britney into the popular culture icon she is now. The iconic dance moves, the effervescent and provocative eroticism of the video, and just the general look of it made it one of the most iconic music videos of the twenty-first century.
While some of these videos might not be the most iconic videos for you, the music videos that have shaped popular culture are many. This list could go on forever because despite not being as popular as they once were, music videos still maintain important cultural values and still to this day cause a lot of stir when they are released on the internet. Whether it be strange clips like Kanye West’s or provocative videos like WAP by Megan thee Stallion, clips still have a lot of place in the now internet culture and you will get to see more culturally iconic music videos for the future.